Family businesses SMEs through Covid-19 Crisis Management

The Covid-19 dilemma has resulted in a slew of restrictions that have had major economic ramifications around the world. Most actors are difficult condition as result prolonged crisis. Every business, particularly family businesses play an important role global economy, been impacted by crisis some manner. Small and medium-sized enterprises (SME) make up majority businesses, which account for significant share economy. Given obvious importance SMEs, current necessitates urgent investigation into strategic measures SMEs employ order to survive. This research sought answer question what actions Romanian taking deal with situation. Qualitative method was used carry out this study. Seven IT, e-commerce, construction, design, building, education, sports industries were interviewed twelve semi-structured in-depth interviews. findings revealed crisis, different sets strategies. implementation discovered be dependent on five key factors: impact enterprises, firms' industry, particular governmental constraints, readiness, measures' evolution through time. One noteworthy finding that, despite challenges supply chain interruptions, all sample profited financially long term from